There is no doubt about the fact that make up brands have grown to take a part in lots of individuals daily lives. There are plenty of brands competing with each other to offer you with the different variety of makeup products. It includes eyeliner, eye-shadow, face creams, mascara, foundation, eyebrow pencils, and so on. It is worthwhile pointing out that every brand tries their level best to win over the hearts of their customers around the world.
Make-up should have a positive impact on your natural beauty. In addition, it should also give you freedom to express your personality without worrying about the occasion. Find below list of top 10 best makeup brands in the world 2017.
Maybelline as a makeup brand is famous world-wide and has wide array of makeup products, right from hair care items to eyeliner. They are involved in eye-shadows, facial treatments, lipsticks and foundation. Founded by a young entrepreneur, this brand is growing with every passing day, thanks to its marketing strategy and price tag.
- Performance tested makeup tools
- Next generation foundation sponge
- Smooth, soft silicone cushions
9. Urban Decay
Founded in 1996, Urban Decay is a California based makeup brand. As is the case with any top notch makeup brand, Urban Decay make number of products including lip and eye colors, in addition to other beauty products. You can get Urban Decay products at big department stores. Furthermore, being a cruelty-free company, animal testing is not employed.
- Shimmering powder for face
- Vice lipstick palette
- High color lipgloss
This makeup brand was found in Maryland, US. CoverGirl got its name when the founder of Noxell Company gave permission to “cover-girls” like actresses and fashion models to appear on the front portion of the magazine. CoverGirl has plenty of makeup products in his repertoire at affordable prices.
- Powerful CC cream
- Clump crusher lashblast mascara
- Skincare needs in a single tube
In the fray for more than 125 years, Avon is an international manufacturer pretty much acting as a direct selling company. If you use statistic as a yardstick, Avon is the fifth-biggest beauty company in the world and possess staggering 6 million representatives. Not a surprise then that this allows for lots of people to earn their livelihood by selling their makeup products. The business model of Avon is quite straightforward: brochures and door-to-door sales.
- Prevent and repair early signs of aging
- Black gimmer-sticks eyeliner
- Satin ultra color lipstick
Talking about Revlon, it consists of products like personal care, cosmetics, fragrance and skin care. Another significant thing to note about Revlon is that it sponsor plenty of charity products. Biggest one in this category being Revlon Run Walk. It is organized in Los Angeles city and New York state for raising breast cancer awareness with Halle Berry being the spokeswoman.
- Revlon kiss balm
- Colorstay eye
5. Etude House
This makeup brand is South Korean based with stores all around the globe. When it comes to hair color & care, you would like the look of Etude House products. The main philosophy of Etude is to ensure that your makeup becomes a playing thing rather than being a cumbersome process. For best makeup products, Etude House is quite a good option for you.
- Variety in makeup tools
- One sheet solution mask
- Hair color
This makeup brand was founded in Canada, but the headquarters of the company are in New York. Nine years back, the company had sales in the vicinity of $500 million which was in terms of statistics the double of what they were a decade before. Estee Lauder Inc. acquired MAC in 1998. When you go to the official website of the company, you will find that they claims to provide products which are not only street-savvy but most importantly glamorous, taking into account the current trends.
- Lightful C
L’Oreal is one of the most sought after French cosmetic brands in the world. The kind of media attention this makeup brand gets is truly amazing. And that is where, not much of a surprise that it deals with number of products including skin care, cosmetics, hair care and perfumes. The advertising slogan of L’Oreal reads “Because we’re worth it”. This brand is endorsed by world famous celebrities and it has quite a following among youngsters that are looking for implementation of modern trends.
- Active cosmetics division
- Variety in makeup products
- Highly dynamic marketing strategy
OriFlame is a Swedish based company that has its wings all around the globe. One of the most important things to note about OriFlame is that it has a tremendous marketing strategy in place and therefore it has become an immediate hit among general public. What makes OriFlame such a good makeup brand is the quality of products they offered. And when you add this up with the price, which is not that high, you have got a package that you cannot miss.
- Eye makeup
- Nail effects
- Lip tools and brushes
Clinique is a company that deals with skincare products, cosmetics, fragrances and toiletries. Generally speaking, Clinique products are sold in high-end department stores such as Macy’s. Founded in 1968, Clinique is a subsidiary of Estee Lauder Companies. If experts are to be believed, this is the world’s first allergy tested line at the department store Saks Fifth Avenue.
- Face makeup remover
- Nail care