Top 10 Best Selling Cosmetic Makeup Brands in India 2021

The girl’s accomplice in a crime of glamour is her lush lipstick and her black-as-the-night kohl. Her best friend needed while going for an acne intervention before a party is her concealer and she could never leave the home without her sunscreen. After diamonds, maybe cosmetics can be safely named as a girl’s best friend.

While cosmetics can be offered by many brands in the market, it is essential to test it on a smaller area before usage, as certain elements in the products can cause allergies and not all skin types are the same. Hence, a patch test is recommended, even if buying from a brand with a great reputation.

Here is a list of the top 10 brands of cosmetics makeup in India 2021.

10. Elle 18

Elle 18

A more relatable brand for the young souls, Elle 18 markets an array of peppy products. The products are wisely priced at aiming the youth and college students. Owned by Hindustan Unilever Limited, Elle 18 was established as a brand in the year 1998. The bright neon shades of nail paints and loud lip colours make it hugely popular among the youth. It offers good options when not looking to spend very lavishly.

9. Shahnaz Husain

Shahnaz Husain

Say bye-bye to hair and skin woes herbally with this cosmetic range. Shahnaz Husain, the renowned beautician, founded her brand in the 1970s. The products utilise the natural goodness of Ayurveda and currently there are around 350 products launched by the label.

8. Colorbar


Launched in 2004 and known for its funk, Colorbar is yet another infamous brand of cosmetics in India. The spunky shades of nail colors and the vibrant lip pops add to the options under this brand. It provides a complete range of cosmetic solutions for skin, eyes, nails and lips. Lipsticks, glosses, bronzers, body shimmers, moisturising lotions, eye liners, you name it, they have it!

7. Himalaya


Finding answers in Mother Nature’s lap to all external issues of the skin and also the hair, Himalaya has certainly outdone itself. It was established in the year 1930 and is known for its face washes, sunscreens, body lotions and a range of other cosmetic products. The Himalaya Purifying Neem face wash to fight the acne is commonly sold and most teenage and young girls resort to this Ayurvedic wonder.

6. Maybelline


Most Indian college girls are friends with the Colossal Kajal by Maybelline, which is priced much lower comparatively than its parallels. Initially, the brand was launched in 1915. Currently, it is marketed under L’Oreal. The products are a huge hit mainly due to the reasonable and affordable prices they are available at.

5. Revlon India

Revlon India

Revlon was launched in India in the year 1995, as has been the first internal brand to enter the Indian market. According to statistics state, the company holds approximately 20-25 % of the cosmetic market share.

4. L’Oreal


Who hasn’t heard about this stalwart ruling the cosmetic industry? L’Oreal has carved an indelible mark in the history of cosmetic brands. L’Oreal India, a subsidiary of L’Oreal, has been marketing products in India for more than 20 years. Shampoos, serums, compact powders, make-up foundations and primers are all taken in this great company’s stride.

3. Biotique


Established in 1984, Biotique also believes in the herbal formula. In the big bad synthetic cosmetic world, this label maintains herbal ingredients list and is yet marching up at level with all other brands. Biotique markets a wide range of lotions, lip balms, shampoos, hair oils, and other products.

2. Lotus


Lotus Herbals Ltd, established in 1993 has products ranging from shampoos and hair oils to face cleansers and lotions under its wing. The brand believes that Ayurveda has the solution to all skin and hair related issues. Fully herbal and devoid of chemical elements, Lotus has organically charmed its way through the market holding a 35-40% of the market share in this particular segment.

1. Lakme


Despite the launch of many other brands in the market, Lakme has upheld its reputation just the same. Be it for the Strawberry face wash, the Lakme Eyeconic Kajal or the plain moisturiser, Lakme is known to be an old and long trusted and timeless brand marketed by Unilever. Lakme was launched in 1952 by JRD Tata, and in 1996, Hindustan Lever Limited bought it. Twice a year the glamorously chic Lakme Fashion Week is sponsored by this brand.


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